Newsletter campaigns
utm_source=newsletter utm_medium=email utm_campaign=launch-2026
Free UTM Builder — Tag Campaign URLs Correctly
Type your URL, fill the five UTM fields, copy the tagged link. The builder validates and encodes properly so your analytics show clean source/medium/campaign data.
No signup Nothing uploaded No watermarks
Why use it
What you get.
Proper URL encoding — no broken links in production
Saves your last 10 builds for quick reuse
Validates against Google Analytics conventions
Generates a short shareable summary alongside the URL
No login, no tracking, no campaign data sent anywhere
Step by step
How it works
No manual required — but here's the whole flow, start to finish.
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Paste the destination URL
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Fill in source (e.g. newsletter), medium (e.g. email), campaign name
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Optionally add term + content for A/B variants
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Click Build → copy the tagged URL
Use cases
Who reaches for this.
Paid social ads
Track conversion by ad creative + audience segment.
Influencer collabs
Give each partner a unique tagged link to measure their drive.
QR codes
Tag the URL behind your QR before encoding so scans show up properly in GA.
FAQ
Questions, answered.
Why use UTMs at all?
They're the only reliable way to see where your traffic came from in Google Analytics. "Direct" traffic is often mis-categorized email or social.
Is there a length limit on UTM URLs?
Browsers allow up to ~2,000 characters. UTM strings rarely exceed 200 in practice.
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PDF utilities, image editors, calculators, dev tools and more — same rules: no login, nothing uploaded, no watermarks.